Ideas worth stopping for.

Practical notes from the studio on Meta ads, AI video, websites, apps and SEO — what works, what we test and what we'd do in your shoes.

New here? Start here.

Three reads that explain how we think.

  1. 01StrategyHow to brief a growth studio in 15 minutes2 min read
  2. 02Meta AdsYour first ₹10,000 on Meta ads: how to spend it well2 min read
  3. 03WebsitesThe landing page that converts ad clicks: a seven-part anatomy2 min read