Ember Grill House
Be the first grill people find nearby1,900 table bookings from ads
- Service
- Digital Marketing
- Industry
- Restaurant
- Timeline
- Ongoing
- Year
- 2024
01Brief
A new grill house in a crowded food street. Great burgers, nobody knew yet.
02Challenge
Ten restaurants within 500 metres, all running the same discount ads.
03Approach
01 · Creative direction
Own the 'near me' moment: Google first, then Instagram for the craving.
02 · Style
Juicy close-ups, a map pin, a one-tap booking button.
03 · Why this
Hungry people search, then scroll. Being in both places at dinner time wins the table.
- Google local campaigns
- Meta ads
- Booking link setup
- Monthly creative refresh
04Final output
Film · 4:5 · press play for sound
05Results
1,900
Table bookings
4.2×
Return on ad spend
#1
Map rank for 'grill near me'
06Behind the scenes
A
B · winC01Creative tests
Several versions run side by side on a small budget — the numbers pick the winner.
02Winning ad
The best version gets the budget; the rest are switched off in days.
- Ember Grill HouseSponsored1,900 table bookings from adsLearn more
03Live in feed
Running where the customer scrolls, with one clear button.
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