Northbound Treks
Fill weekend trek batches months in advance640 bookings in one season
- Service
- Digital Marketing
- Industry
- Travel
- Timeline
- 10 weeks
- Year
- 2024
01Brief
A trekking company whose batches filled at the last minute — or didn't.
02Challenge
Treks are booked by groups of friends; one person decides, five people pay.
03Approach
01 · Creative direction
Target the planner: the friend who sends the link to the group chat.
02 · Style
Real trail footage, difficulty and dates on screen, a 'share with your group' button.
03 · Why this
Make the planner look good. A shareable page with all the answers closes the group.
- Meta & Google campaigns
- Trek landing pages
- WhatsApp booking flow
04Final output
Film · 16:9 · press play for sound
05Results
640
Bookings in one season
3.6
People per booking
−29%
Cost per booking
06Behind the scenes
A
B · winC01Creative tests
Several versions run side by side on a small budget — the numbers pick the winner.
02Winning ad
The best version gets the budget; the rest are switched off in days.
- Northbound TreksSponsored640 bookings in one seasonLearn more
03Live in feed
Running where the customer scrolls, with one clear button.
[ Next project ]
Digital Marketing · D2C
Bloom & Bare
3.4× return on ad spend
Your turn
Want this for your brand?
Book a free 15-minute consultation. You'll get a plan and a fixed price within 48 hours — no obligation.
