Aurum Residences
Qualified buyer leads, not form spam₹38 cost per qualified lead
- Service
- Digital Marketing
- Industry
- Real Estate
- Timeline
- 8 weeks
- Year
- 2025
01Brief
A luxury villa project getting hundreds of leads — most of them not buyers.
02Challenge
Cheap leads were wasting the sales team's day. They needed fewer, better enquiries.
03Approach
01 · Creative direction
Ask the hard questions up front: budget, timeline, location — before the call.
02 · Style
Walk-through videos with the agent on camera, a clear price range and a short form.
03 · Why this
A slightly longer form filters out window-shoppers. Sales only calls people ready to visit.
- Meta lead campaigns
- Qualifying lead forms
- CRM hand-off
- Weekly reports
04Final output
Film · 16:9 · press play for sound
05Results
₹38
Cost per qualified lead
64%
Leads that picked up
41
Site visits booked
06Behind the scenes
A
B · winC01Creative tests
Several versions run side by side on a small budget — the numbers pick the winner.
02Winning ad
The best version gets the budget; the rest are switched off in days.
- Aurum ResidencesSponsored₹38 cost per qualified leadLearn more
03Live in feed
Running where the customer scrolls, with one clear button.
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