Digital MarketingJewellery

Swarnim Gold

Bring wedding shoppers into the showroom₹1.2Cr in sales from booked visits

Service
Digital Marketing
Industry
Jewellery
Timeline
Wedding season
Year
2024
Swarnim Gold — Bring wedding shoppers into the showroom

01Brief

A 40-year-old family jeweller with loyal customers and almost no online presence.

02Challenge

Young brides research on Instagram first. Swarnim wasn't there.

03Approach

  • 01 · Creative direction

    A wedding-season campaign that books showroom visits, not online sales.

  • 02 · Style

    Rich gold close-ups, real price ranges, a 'Book a private viewing' button.

  • 03 · Why this

    Jewellery is bought in person. The ad's job is to get the family through the door.

  • Wedding-season campaign
  • Viewing booking flow
  • 12 ad creatives
  • Sales tracking

04Final output

Film · 4:5 · press play for sound

05Results

  • ₹1.2Cr

    Sales from booked visits

  • 640

    Viewings booked

  • 5×

    Reach vs. last season

“Families walked in with the exact set they'd seen in the ad. Our best wedding season in years.”
VVikram SoniPartner, Swarnim Gold

06Behind the scenes

  1. A
    B · win
    C

    01Creative tests

    Several versions run side by side on a small budget — the numbers pick the winner.

  2. 02Winning ad

    The best version gets the budget; the rest are switched off in days.

  3. Swarnim GoldSponsored
    ₹1.2Cr in sales from booked visitsLearn more

    03Live in feed

    Running where the customer scrolls, with one clear button.

[ Next project ]

Websites · Jewellery

Noor Jewels

380 viewings booked online

Read the case

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