AppsD2C

Pursekart

A shopping app that people come back to31% of buyers return within 30 days

Service
Apps
Industry
D2C
Timeline
12 weeks
Year
2024
Pursekart — A shopping app that people come back to
Pursekart

New drop · Early access

Shop the drop

01Brief

A bags-and-accessories brand moving its repeat customers from the website to an app.

02Challenge

Why install an app for a store you can already open in the browser?

03Approach

  • 01 · Creative direction

    App-only drops: new collections land in the app 24 hours early.

  • 02 · Style

    Full-screen product photos, swipe to browse, one-tap reorder.

  • 03 · Why this

    Early access gives loyal buyers a real reason to install — and to keep it.

  • iOS & Android app
  • Early-access drops
  • Push notifications
  • Wishlist & reorder

04Final output

Pursekart — final app
Pursekart

New drop · Early access

Shop the drop

Apps · final

05Results

  • 31%

    Return within 30 days

  • 2.1×

    Orders vs. web users

  • 28k

    Installs

06Behind the scenes

  1. 01Wireframe

    Layout and the path to the main button, before any colour.

  2. 02UI design

    Type, colour and real content, reviewed on a phone first.

  3. 03Live app

    Built, tested on real devices and launched.

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