D'Terrace Vue
Sell signature homes before the building was finished312 site-visit requests in 30 days
- Service
- AI Video Ads
- Industry
- Real Estate
- Timeline
- 3 weeks
- Year
- 2025
01Brief
D'Terrace Vue had renders, a price list and a launch date. They wanted a film that made buyers feel the home at dusk — and a reason to book a visit.
02Challenge
There was nothing to shoot yet. Render walk-throughs looked like every other builder's video.
03Approach
01 · Creative direction
Dusk to dark: the moment the lights come on inside and the house glows.
02 · Style
Slow cinematic glides, warm tungsten against blue hour, no voice-over — just music and three lines of type.
03 · Why this
Premium buyers buy a feeling first. Lit windows say 'home' faster than any floor plan.
- 60s launch film (16:9)
- 4 Reels cut-downs
- Site-visit landing page
- Lead form setup
04Final output
Film · 16:9 · press play for sound
05Results
312
Site-visit requests
₹42
Cost per lead
1.6M
Film views
“Buyers came to the site already sold on the evening view. The film did the first meeting for us.”
06Behind the scenes
01Moodboard
References for light, colour and pace — agreed before anything is generated.
prompt › slow cinematic glides
02AI frame pass
Frames generated from a written prompt, then picked and refined shot by shot.
03Final grade
Colour, type, sound and cut-downs for every placement.
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